Programme
Certificate in Digital Marketing Strategies
Master the skills of online-offline marketing – Join us and experience Digital Marketing Strategy
Are the “old” rules of marketing dead or do they still apply in the digital age? What is the best way to set up a digital innovation team?
Which metrics should you be tracking and how should pricing strategy change? And when does branding really pay off in the digital environment?
The explosion of digital platforms and channels is causing many sales and marketing professionals to rethink their marketing strategy. Because this new landscape is challenging and changing, you’re seeking smart strategies to navigate it. You want to make the most of your brand strategy in both channels, online and offline.
Programme
Certificate in Digital Strategy and Analytics
But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence, and data strategy.
Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight, integrated understanding of both frameworks so that you can execute with confidence.
Build an integrated understanding of digital strategies and data analytics
Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.
Programme
Executive Master in Business Administration
An immersive experience at the heart of the global economy
The CIDE Executive MBA offers unrivalled exposure through a wide geographical footprint across Asia-Pacific.
The programme is designed to equip participants with first-hand perspectives into the varied cultural, business and political landscapes across Asia-Pacific. Attend lectures and presentations, take part in lively discussions and debates, visit local and international businesses, and meet with business and thought leaders, as you deepen your appreciation of the nuances and complexities of doing business in each country.
Programme
Master of Arts in Digital Economy
We will study what happens to the digital in each of these spheres and why the ‘digital’ artefact is changing how we work, transact, collaborate and control labour, institutions, and markets around the world. It will be a journey of tracing the digital artefact as it evolves and shifts, followed by an understanding of the societal implications of the change wrought by the growth of digital phenomenon. This programme offers students a unique and compelling mix of theory and practical knowledge of the digital economy.
This programme focuses on digital where digital implies digital products, process, services, business models, monetization and even orchestration.
